EUROPEAN AUDIOVISUAL SECTOR: WHERE BUSINESS MEETS SOCIETY'S NEEDS

ISBN: 978-83-61276-77-7

284 stron
format: B5
oprawa: miękka
Rok wydania: 2011

From the book reviews:"This book‘-s key advantage lies in the comprehensive take on its subject matter not limited to solutions based on the audiovisual media services directive but covering also the impact exercised by direct intervention (support programmes) and competition protection. [...] The subject matter of the book is extremely current due to the implementation process of the modified European audiovisual policy [...]. The book will fill the gap in the Polish professional literature in the field of audiovisual media. Among the book‘-s addressees are audiovisual media companies, those engaged in market regulation [... and a] wide range of those dealing with audiovisual and media policy."Prof. Dr. Stanistaw PiątekUniversity of WarsawFaculty of Management"Ms Sage‘-s book takes on the unenviable task of chartering uncharted waters [...] the author uniquely mixes areas of the EU‘-s core competences. The book [...] should prove itself of interest for a wide audience [...]. New readers and students are likely to particularly appreciate several elements that facilitate navigating through the EU maze. Ms Sage takes particular interest [...] in summarising key individual decisions and judgements -instruments which play an important role in developing the audiovisual sector and making it part of the internal market [...] the author timely flags important issues of principle, arising from [...] the Premier League case [...]"Dr. Krzusztof KuikDG CompetititonMedia Unit, EC

SPIS TREŚCI

List of acronymsINTRODUCTION1. European Audiovisual Sector (EAS)2. Interests and Competences of the EU 2.1. EU vs. MS Competences in the EAS2.2. Competition Protection in the EAS3. Instruments of EU Intervention4. Legal DefinitionsRevision QuestionsPART I: SOCIO-ECONOMIC GOALS OF THE EASCHAPTER 1: BASIS OF THE INTERNAL MARKET1.1. EU Law1.1.1. Primary and Secondary EU Law1.1.2. Characteristics of EU Law1.1.3. Role of European Courts1.1.4. Free Movement1.1.5. Jurisprudence on Free Movement1.2. Harmonisation Directive1.2.1. From Negative Integration to the Audiovisual Directive1.2.2. Harmonisation of Audiovisual Media Services1.2.3. Country of Origin Jurisdiction1.2.4. Limits on Free MovementRevision QuestionsCHAPTER 2: SOCIAL OBJECTIVES2.1. General Social Responsibility Requirements2.1.1. Basic Social Values2.1.2. Fundamental Rights2.2. Protection of Minors2.2.1. Minors & Audiovisual Media Services2.2.2. Minors & Video Games2.3. Consumer Interests and Audiovisual Commercial Communications.2.3.1. Sponsoring & Product Placement2.3.2. TV Advertising & Teleshopping2.3.3. Jurisprudence on Advertising Standards2.4. Information Access2.4.1. Major Events2.4.2. Jurisprudence on Major Events2.4.3. Short News ReportingRevision QuestionsPART II: INTERNAL GROWTH - EXTERNAL STRENGTHCHAPTER 3: EU SUPPORT TO THE AUDIOVISUAL SECTOR3.1. Transmission Quotas3.1.1. European Works3.1.2. Television Transmission Quotas3.1.3. On-demand Quotas3.2. MEDIA Programme3.2.1. Past Programmes & i2i Audiovisual3.2.2. MEDIA 2007Revision QuestionsCHAPTER 4: TECHNOLOGICAL ADVANCEMENT4.1. Competitiveness & Innovation Framework Programme4.2. 7th Research Framework Programme FP74.3. Structural & Regional Funds4.4. Switchover SupportRevision QuestionsPART III: ‘-INTERNAL‘- COMPETITIVENESSCHAPTER 5: PUBLIC SERVICE BROADCASTING, STATE AID ANDSERVICES OF GENERAL ECONOMIC INTEREST5.1. Public Service Broadcasting (PSB)5.1.1. Characteristics of Public Service Broadcasting5.1.2. Examples5.2. State Aid & Services of General Economic Interest (SGEI)5.2.1. State Aid5.2.1.1. EU Opposition to State Aid5.2.2.1. General Derogations5.2.2. Services of General Economic Interest5.2.2.1. Public Services5.2.2.2. SGEI & EU Law5.3. Permissibility of State Funding of PSB5.3.1. Provision of Services5.3.2. Public vs. Private Competition5.3.3. Classification and Assessment of State Funding5.3.4. Derogation for SGEI5.3.4.1. Definition & Entrustment of the Remit (Mandate).5.3.4.2. Proportionality5.3.4.3. ExamplesRevision QuestionsCHAPTER 6: EUROPEAN COMPETITION LAW (ECL)6.1. General considerations6.1.1. Scope of ECL6.1.2. Jurisdictional Reach of ECL6.1.2.1. Effect on Trade6.1.2.2. EU (Community) Dimension6.1.3. Commission Enforcement of ECL6.1.4. Decision Types6.1.5. Framework of ECL Assessment: the Relevant Market62. Restrictive Multilateral Practices: Articles 101 TFEU6.2.1. Prohibition6.2.2. Sanctions6.2.3. Legal Exception: Article 101(3)6.2.4. Examples of Multilateral Practices in the EAS6.3. Dominance and its Abuse6.3.1. Dominance6.3.2. Abuse6.3.3. Abuse Prohibition and Sanctions6.3.4. Examples of Abuse Cases in the EAS6.4. Merger Control6.4.1. Rationale of EU Merger Control6.4.2. Concentrative Practices & Notification Duty6.4.2.1. Concentrations6.4.2.2. EU Notification Duty6.4.3. Substantive Test: SIEC6.4.4. Examples of EU Merger Control in the EASRevision QuestionsAppendicesI. List of sourcesII. TFEU extractsIII. AVMSD