ENTITIES‘ DECISION IN CONDITIONS OF ECONOMIC GROWTH

Introduction

1. Innovativeness of Poland compared to other European Union member states (Marzena Lemanowicz)
1.1. Innovativeness - basic concepts and levels of analysis
1.2. European Innovation Scoreboard
1.3. Analysis of changes in individual dimensions of innovation in the years 2010-2017
1.4. Concluding remarks
References

2. Management 3.0 from the standpoint of modern concepts of people management and leadership theories (Katarzyna Piwowar-Sulej)
2.1. Grounds for taking up the topic of Management 3.0
2.2. Brief characteristics of modern people management concepts and leadership theories
2.3. Management 3.0: Genesis of the idea and its assumptions
2.4. Concluding remarks
References

3. The crowd-idea in fostering the research and development in big pharma (Elżbieta Pohulak-Żołędowska)
3.1. The change in innovation activity of enterprises
3.2. Open innovation paradigm
3.3. The knowledge cloud as an open source for the pharmaceuticals industry
3.4. Open source and crowdsourcing in Pharma
3.5. Concluding remarks
References

4. Television advertising market in Poland - current and predicted directions of change (Ewa Jaska)
4.1. Introduction
4.2. Advertising and television stations - selected theoretical aspects
4.3. The worth of media advertising market in Poland in the years 2007-2017
4.4. Television advertising spending in the years 2007-2017
4.5. Investing in television advertising in the years 2015-2017
4.6. Concluding remarks
References

5. Profiling of sports fans as an example of tourist demand research study (Jakub Ryśnik)
5.1. Potential of big data
5.2. Potential of big data analytics in tourism
5.3. Research method
5.4. Results
5.5. Concluding remarks
References

6. Possibilities of the development of sailing tourism in Poland‘s coastal areas based on enterprise clusters (Piotr Nowaczyk)
6.1. Popularity of cluster initiatives in the development of economic activity
6.2. Clusters - history, evolution, current state
6.3. Variants of clusters in the development of sailing tourism in coastal regions in Poland
6.4. Concluding remarks
References

7. Small and medium-sized enterprises in the management system of socio-economic development (Kornelia Szmit)
7.1. Formation of an effective approach to the development of small and medium-sized enterprises
7.2. Retrieval for acceptable ways of development of small and medium-sized enterprises: Methods, indicators and tools
7.3. Concluding remarks
References

8. Uneven higher education effects at the regional level in Poland (Joanna Żyra)
8.1. Educational enrolment and regional growth
8.2. Higher education as a determinant of regional growth
8.3. Data and statistical model
8.4. Empirical results
8.5. Concluding remarks
References

9. Economics open to sociology. Analysis of the relationship between economics and sociology (Renata Wojciechowska)
9.1. Economics open to sociology. Preliminary assumptions
9.2. Interdisciplinarity of sciences
9.3. Relations between economics and sociology
9.4. Conclusions
References

Summary