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BUSINESS MATTERS

BUSINESS MATTERS

ELŻBIETA JENDRYCH, HALINA WIŚNIEWSKA

Wydawnictwo: WYDAWNICTWO NIEOCZYWISTE

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Opis

Opis produktu
ISBN: 978-83-63391-29-4
 
221 stron
oprawa: miękka
Rok wydania: 2016
 

Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes:
* Company and market structure
* Recruitment process and employee motivation
* Market research, production and pricing policy
* Advertising and promotion
* Sales and distribution
* International trade and globalization
* Transport and logistics
* Business growth
* Customer rights
Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.

Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.

The authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.

SPIS TREŚCI

Unit 1.Sectors of the economy

Unit 2.Setting up a business

Unit 3.Company structure

Unit 4.Management

Unit 5.Business communication

Unit 6.Recruitment and selection

Unit 7.Motivation

Unit 8.Earning a living

Unit 9.The market

Unit 10.Market research

Unit 11.Production

Unit 12.Pricing and prices

Unit 13.Advertising

Unit 14.Promotion

Unit 15.Distribution

Unit 16.Sales

Unit 17.International trade

Unit 18.Transport

Unit 19.Globalization

Unit 20.The growth of business

Unit 21.Customer protection

Kod wydawnictwa: 978-83-63391-29-4

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Kontakt

Księgarnia Ekonomiczna Kazimierz Leki Sp. z o.o.

ul. Grójecka 67

02-094 Warszawa

NIP: 7010414095

Tel. 22 822 90 41

www.24naukowa.com.pl

naukowa@ksiegarnia-ekonomiczna.com.pl