BUSINESS MATTERS
ELŻBIETA JENDRYCH, HALINA WIŚNIEWSKA
Wydawnictwo: WYDAWNICTWO NIEOCZYWISTE
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Opis
ISBN: 978-83-63391-29-4
oprawa: miękka Rok wydania: 2016 |
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Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes:
* Company and market structure
* Recruitment process and employee motivation
* Market research, production and pricing policy
* Advertising and promotion
* Sales and distribution
* International trade and globalization
* Transport and logistics
* Business growth
* Customer rights
Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.
Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.
The authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.
SPIS TREŚCI
Unit 1.Sectors of the economy
Unit 2.Setting up a business
Unit 3.Company structure
Unit 4.Management
Unit 5.Business communication
Unit 6.Recruitment and selection
Unit 7.Motivation
Unit 8.Earning a living
Unit 9.The market
Unit 10.Market research
Unit 11.Production
Unit 12.Pricing and prices
Unit 13.Advertising
Unit 14.Promotion
Unit 15.Distribution
Unit 16.Sales
Unit 17.International trade
Unit 18.Transport
Unit 19.Globalization
Unit 20.The growth of business
Unit 21.Customer protection
Kod wydawnictwa: 978-83-63391-29-4
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